Saturday, June 02, 2012

Culture, Communism, and China's Modern Consumer

Tom Doctoroff, an ad man working in Shanghai, has good insights into modern Chinese culture. This interview with Leonard Lopate is worth a listen:







ChinaSmack: ... After 13 years here, I am fundamentally convinced that there is a unifying “Confucian” conflict — between self-protection and status projection — that brands have a fundamental role in resolving. Unlike practically any other country (Korea and Vietnam come closest), China is both boldly ambitious (ladders are meant to be climbed and meritocracy is a cherished value) and regimented, with hierarchical and procedural booby traps for anyone who hasn’t mastered the “system.” This tension between upward mobility and fear-based conformism shows up everywhere, in every business meeting, in every struggle with a mother-in-law, in every new generation release on the internet. 

1 comment:

  1. Randy Ison12:18 AM

    Africa For The Chinese
    Letter to The London Times
    Francis Galton

    June 5, 1873The natural capacity of the Chinaman shows itself by the

    success

    with which, notwithstanding his timidity, he competes with strangers,

    wherever

    he may reside. The Chinese emigrants possess an extraordinary

    instinct for

    political and social organization; they contrive to establish for

    themselves a

    police and internal government, and they give no trouble to their rulers

    so long

    as they are left to manage those matters by themselves. They are

    good-tempered, frugal, industrious, saving, commercially inclined, and

    extraordinarily prolific. They thrive in all countries, the natives of the

    Southern

    provinces being perfectly able to labor and multiply in the hottest

    climates. Of

    all known varieties or mankind there is none so appropriate as the

    Chinaman to

    become the future occupant of the enormous regions which lie between

    the

    tropics, whose extent is far more vast than it appears, from the cramped

    manner in which those latitudes are pictured in the ordinary maps of the

    world.
     

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