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Thursday, November 01, 2012

Quants and campaigns

Big data, analytics, randomized experiments and modern political campaigns. "... the most advanced political marketers are ahead of commercial marketers." Turnout efforts targeted at voters whose preference is predictable are more efficient (in votes per dollar spent) than attempts at persuasion.
Sasha Issenberg shows how cutting-edge social science and analytics are reshaping the modern political campaign, upending the way political campaigns are run in the 21st century. In The Victory Lab: The Secret Science of Winning Campaigns Issenberg writes about the techniques—including persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how they’re being used.


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